Jason Healy, founder of Blu, one of the world’s most successful e-cigarette companies joins us to share his inspiring entrepreneurial journey of going from homeless at 22 to selling to Lorillard in a deal worth a staggering $135 million!
Jason also reveals his controversial takes on risk-taking, work-life balance, and the importance (or lack thereof) of the latter for entrepreneurs. Plus, he breaks down the unconventional marketing strategies that have been key to Blu’s success.
Episode 5 is full of straight talk and thought-provoking opinions, so get ready for insights that are bound to leave a strong impression on your business in this inspiring and valuable conversation with Jason Healy.
Topics:
0:00 – Intro
1:35 – First Business
5:11 – Broke and Homeless at 22
7:26 – Taking Risks and Creating While Young
10:00 – Finding Your Why for Starting a Business
16:24 – The Story Behind the Brand Name “Blu”
21:34 – Believing in Yourself and Knowing Your Time Will Come
23:37 – The Origin of “Blu” and Its Branding
25:45 – The Benefit of Being Cash-Poor as an Entrepreneur
29:24 – Monetising Your Passions
30:04 – Unconventional Advertising Strategies
33:00 – Staying True to Your Brand and Values
37:30 – Selling “Blu” and Returning to the Company
38:12 – Merging with RJ Reynolds
43:53 – Prioritising Purpose Over Profit
50:00 – Debunking the Myth of Work-Life Balance
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